According to a recent report in Forbes, more people are trusting smaller businesses than ever before. It’s not too surprising, considering the economical woes of the last decade, but it means that small businesses still face an uphill battle. If you’re the owner of a small business, it’s important to remind clients — existing and potential alike — why small business is a better option.
Built from the ground up.
Small businesses are built from scratch, with lots of hard work, dedication, and passion. The entrepreneurial spirit that’s unique to American culture burns brightly everywhere. Small businesses are made to address a specific need, and to deliver results that matter to those they serve.
Growing business grows your community.
A major big-box chain isn’t as interested in your neighborhood as you are. Small businesses emerge from every corner of our communities. Encouraging their growth also encourages the health of the culture that surrounds you.
Small business is turning into big business.
Many end-of-year reports indicated that small business owners have a great deal of optimism for the future. Thanks to the wide reach of online and social-media services, highly segmented and specialized businesses can enjoy more advantages than ever in reaching specific market segments.
Learn more: http://www.forbes.com/sites/niallmccarthy/2014/11/11/which-institutions-do-americans-trust-the-least-infographic/?utm_campaign=Forbes&utm_source=TWITTER&utm_medium=social&utm_channel=Business&linkId=10479685&utm_campaign=Forbes&utm_source=FBPAGE&utm_medium=social&utm_channel=Business&linkId=10480855